Second Half Fitness

  • Role:
    Pitching ideas and design artwork to the overall design brief from concept development up to web graphical elements. Focusing on the name of the business as the logo typify boldness,vibrant and creative.
  • Client:
    Da'Mon Vann
  • As seen on:
    www.secondhalffitness.com
  • Time:
    1 - 3 Days
  • Skills:
    Building Personal Brand Identity, Design Concept, and Web Graphics.
  • Industry:
    fitness and wellness services
  • Copyright:
    August 17, 2011 James Capisinio | All Rights Reserved

They offer fitness and wellness services exclusively to older adults 50 in person and online…personal training, fitness and wellness coaching, nutrition.

A brand identity…health, wellness, fitness, longevity, high quality of life, empowerment, motivation, graceful aging.

to coin the “second half” (of life) concept…therefore “second half” should be prominent. A combination of S/h logically 2nd and half.

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