Second Half Fitness
They offer fitness and wellness services exclusively to older adults 50 in person and online…personal training, fitness and wellness coaching, nutrition.
A brand identity…health, wellness, fitness, longevity, high quality of life, empowerment, motivation, graceful aging.
to coin the “second half” (of life) concept…therefore “second half” should be prominent. A combination of S/h logically 2nd and half.