Bradford West Gwillimbury Topic
Bradford West Gwillimbury Public Library’s new look extends beyond its new building.
The library board recently selected a new logo for the library to help emphasize all the services the facility offers.
“We looked at a number of different elements and one of the things was the longevity of the design,” Lisa Egan, e-resources librarian, said of the logo selection process.
She said the library board and staff didn’t want the logo to focus on books because the library offers much more, so they looked for a graphic logo that would be timeless despite ever-evolving media.
The library held a competition to design the new logo using the website 99designs.The contest was promoted locally but was also open to designers from around the world.
A few factors went into the decision to use an online contest website, Ms Egan said.
“We wanted to come out with the best logo design we possibly could,” she said, noting opening the contest up to the world meant there would be more entrants.
The contest drew 309 design entries from 40 designers, more than half of whom were local.However, the winning design came from an entrant in the Philippines.
Some of the local designers who entered expressed concern on the contest message board that the library opened the contest to the world and people who might not have been to Bradford West Gwillimbury.
However, Ms Egan said the contest was promoted locally a month before it went online and the global contest gave the library a better opportunity to get the best possible design.
Library staff looked into hiring a design company to create a logo but that would have cost thousands of dollars, Ms Egan said.The contest on 99designs cost the library about $500.
Ms Egan and fellow librarian Debbie Scott communicated with the entrants during the contest.“Often, we would get a design and give them some feedback and they tweaked it a little bit,” Ms Egan said.The librarians also sought community feedback through online polls using Facebook.
A selection committee consisting of Ms Egan, Ms Scott, Marcia Lee of Friends of the Library, artist Stella Wadsworth and photographer Jim Craigmyle narrowed the entries down to three.The library board chose the winner from those three. Along with the appeal of the design, the selection committee was looking for a logo that would be scalable and look good with or without words, in colour or in black and white.
The new library is scheduled to open May 24.
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James Capisinio is your go to guy for any creative works. He doodles with a pencil on his ear (his signature antic), and let his creatives flow innately when not preoccupied and generally curious about colors,shapes and expressions. Be my friend facebook